impression


impression
impression im‧pres‧ssion [ɪmˈpreʆn] noun [countable] MARKETING
an occasion when a particular advertisement is seen by someone on the Internet:

• A log of ad impressions is kept by the site server.

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impression UK US /ɪmˈpreʃən/ noun [C]
(also ad view) MARKETING, E-COMMERCE a single time that an internet advertisement is seen by a user: »

They market a company's product for a fixed rate per 1,000 impressions.

See also COST PER IMPRESSION(Cf. cost per impression), PAGE VIEW(Cf. ↑page view)
PRODUCTION all the copies of a book that have been printed at the same time without any changes being made: »

This is the second impression of the encyclopedia.


Financial and business terms. 2012.

Synonyms:

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  • impression — [ ɛ̃presjɔ̃ ] n. f. • 1259 « empreinte »; lat. impressio I ♦ 1 ♦ Vx Action d un corps sur un autre. ⇒ influence. 2 ♦ Vieilli Action, fait de laisser une marque, en parlant d une chose qui appuie sur une autre. ⇒ empreinte, trace. « il verrait l… …   Encyclopédie Universelle

  • impression — Impression. s. f. v. L Action, & la maniere avec laquelle on imprime quelques traits ou figures. Faire l impression d une figure sur de la cire. l impression d un sceau, d un cachet. Il se dit plus particulierement des livres imprimez. Belle… …   Dictionnaire de l'Académie française

  • Impression — Im*pres sion, n. [F. impression, L. impressio.] 1. The act of impressing, or the state of being impressed; the communication of a stamp, mold, style, or character, by external force or by influence. [1913 Webster] 2. That which is impressed;… …   The Collaborative International Dictionary of English

  • impression — 1 Impression, impress, imprint, print, stamp are comparable when denoting the perceptible trace or traces left by pressure. Impression is the most widely applicable of these terms. It may be used with reference to a mark or trace or a series or… …   New Dictionary of Synonyms

  • Impression — Sf Eindruck per. Wortschatz fremd. Erkennbar fremd (16. Jh.) Entlehnung. Entlehnt aus frz. impression oder von l. impressio. Dieses ist Abstraktum zu l. imprimere (impressum) eindrücken aus l. premere pressen und l. in . Hiervon abgeleitet (nach… …   Etymologisches Wörterbuch der deutschen sprache

  • Impression — kann bezeichnen: einen persönlichen Eindruck, siehe Subjektivität eine Page Impression (Seitenabruf) im Internet eine Ad Impression im Internet eine Kopie auf einer Indigo Digitaldruckmaschine von Hewlett Packard (entspricht „Click“ bei anderen… …   Deutsch Wikipedia

  • impression — [n1] influence consequence, effect, feeling, impact, reaction, response, result, sway; concept 230 impression [n2] feeling, idea apprehension, belief, conceit, concept, conception, conjecture, conviction, fancy, feel, hunch, image, inkling,… …   New thesaurus

  • impression — I noun animi motus, apprehension, belief, concept, conception, consciousness, consideration, effect, feeling, general notion, guiding conception, image, image in the mind, impact, imprint, indirect influence, influence, inward perception, mark,… …   Law dictionary

  • impression — (n.) late 14c., mark produced by pressure, also image produced in the mind or emotions, from O.Fr. impression print, stamp; a pressing on the mind, from L. impressionem (nom. impressio) onset, attack, figuratively perception, lit. a pressing into …   Etymology dictionary

  • impression — [im presh′ən] n. [ME impressioun < OFr impression < L impressio] 1. the act of impressing 2. a result or effect of impressing; specif., a) a mark, imprint, etc. made by physical pressure b) an effect produced, as on the mind or senses, by… …   English World dictionary